No-cost EMI vs paying in full: the real cost

When you pick no-cost EMI, the interest is often bundled as an upfront discount from the seller — but GST on that interest is charged to you, and you frequently give up the instant card discount.

Compare two numbers before you tap: the full price minus the card discount, versus the EMI total plus GST on interest. On a ₹60,000 phone the difference is often ₹1,500-2,500 in favour of paying in full with the right card.